Joseph Brent

Stop Buying Lists: Here’s a Better Way to Grow Back when I started in marketing, buying email lists was still a thing. I tried it once, early on. Never again. You might think it’s a shortcut. But it’s not. Bought lists are cold, unengaged, and usually full of bad data. What you want is real people who trust you and want what you’re offering. So how do you get there? You learn how to get emails for marketing ethically. It starts with solving one small problem. Let’s say you’re a designer. You could offer a free “Homepage Audit Checklist” as your lead magnet. Someone who grabs that? They’re a potential client. If you’re wondering how to get email addresses for marketing, don’t overthink it. Just lead with value. Create something your audience would thank you for. Then put it in front of them consistently. I’ve grown lists from scratch just by sharing lead magnets at the end of blog posts, podcast interviews, and YouTube videos. No budget required. And here’s a smart tip: embed your opt-i...

In the digital age of 2024, the power of Open Source Intelligence (OSINT) has transformed the way we find and reach out to people. Whether it's for professional investigations or private matters, OSINT tools and techniques have proven to be essential in finding lost friends and reviving old connections. Imagine a scenario where a dear friend from your past suddenly vanishes without a trace. You find yourself thinking about the good times shared and questioning what happened to them. This is where OSINT comes into play, offering a ray of hope in the form of online resources and data that can help you locating your missing friend. A highly effective method to utilize OSINT in locating a lost friend is by utilizing social media platforms. With billions of users worldwide, platforms like Facebook, Twitter, Instagram, and LinkedIn can provide valuable clues and leads regarding your friend's current whereabouts. By looking up their name, location, or any other identifying information...

Open source investigation, often called OSINT, is a important way to comprehend worldwide occurrences. However, it has its own challenges and risks. This piece explores the frequent errors that can compromise the trustworthiness and success of open-source analysis, particularly in the context of rapidly evolving global events. Omitting the Original Source One of the basic rules of OSINT is transparency. The information should be publicly accessible and verifiable by anyone. Omitting the original source can severely undermine the credibility of the research. During significant events, such as Russia's Ukraine invasion in 2022, many OSINT profiles on social media platforms like Twitter posted videos without providing the original links. This oversight took away essential metadata, making confirming details harder. Providing original sources is a must for researchers to maintain transparency and verifiability. Permitting Advocacy to Affect Your Investigation Bias is a major threat to ...